Building a New Inventory System for Small Businesses in Canada
TIMELINE: 1 week design sprint
MY ROLE :UX researcher, UX designer, Wireframing Prototying
CLIENT: Small businesses
Tools: Figma, Sketch, Invision
1/2 of all food product worldwide is wasted. Toronto taxpayers spend $10 million a year getting rid of food waste.
How might we help individuals or organizations reduce their food waste using digital technology?
Created an app and packaging solution to give small business owners the tools to reduce their food-waste footprint, while also providing them with advanced intentory management to track the produce life-cycle so they know when the food is going to expire, they can put to produce on sale or donate accordingly.
We started off my conducting secondary research on foodwaste in Canada, we focused on researching key market players who are affected by this problem space and researching existing solutions that have helped reduce food waste.
We conducted primary research by directly interviewing 15 customers aged 22-30 in Canada, a grocery store manager at IGA, and we also called the sysco inventory department to gather data
What is your experience choosing produce at the store based on how it looks/the expiry date? Does the expiry date of foods affect your buying choices?
What do you think happens when produce goes bad in grocery stores? Would you say your household has a problem with food waste?
Would you be willing to pay a slight premium to purchase fresh produce packaged in a way to preserve shelf life? Why/Whynot?
What do you currently have in place to preserve the longevity of food? (Retailers)
What do you do with the produce once its about to go bad? (Retailers/Consumers) Would you be interested in tracking your produce life cycle?
What do you currently have in place to track the produce life cycle? (Retailers)
Sysco Inventory Department Insights:
IGA Store Manager Insights:
After deciding that we are focuing on the retailers as our key stakeholder, we mapped out the produce life-cycle and placed our how might we statement at the part of the life-cycle we will implement our solution in.
How might we track sustainably packaged produce in order to reduce food waste?
The first gradient of our app is inspired from Apple's master card gradient. Essentially the green indicated the produce in your store is fresh, the yellow indicates the produce is about to expire soon, and the red indicates the produce has gone bad.
The name "Alfresh" was inspired from Batman's trusty butler, Alfred. Alfresh the go-to hand for grocery store managers, it will do all of the work for you, just like Batman's butler.
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